MBA in Sports Management
You don't need to be an athlete to build a career in sport. This MBA prepares you to run the business behind it: events, athletes, sponsorships, media, venues and fan engagement.
Sports Management covers the strategic planning, organisation and administration of everything that happens around the game, from coordinating a major tournament to negotiating a player contract or building a fan-engagement campaign.
The MBA in Sports Management at MBA ESG India combines classroom training with industry collaboration. You learn the foundations of management, then apply them to sports marketing, law, finance, media and analytics alongside practitioners who work in the industry today.
Why this MBA · Where passion for the game meets business leadership
Projected size of the Indian sports industry by 2027.
Jobs created in India's e-sports industry in FY23 alone.
India is becoming a hub for professional sport, traditional and new formats alike, and needs managers who understand both players and business.
Work alongside sports personalities and domain experts in a niche where relationships shape careers.
Explore sporting events and venues across the world as part of your career.
Programme highlights
Curriculum · 2 years, 4 semesters
Core
- Business Economics
- Operations Research
- Statistics for Managers
- Universal Values & Sustainability
- Financial Reporting, Statements & Analysis
- Marketing Management
- Employee Behaviour & HR Practices
Specialisation
- Sports Marketing
- Indian Sports Management Activities
- Sports Management & Diplomacy
Electives
- Sports Event & Facility Management
- Ethics in Sports
- Sports Financing
- Sports Law
Skills & Projects
- Business Communication & Report Writing
- Sports Store Management Skills
- Business Research Methods
- Project Centric Learning 1
Core
- Strategic Management
- Indian Economic Policies & Reforms
- Operations & Project Management
- Business Law & Corporate Governance
- Service Management
Specialisation Electives
- Sports Leadership & Team Management
- E-Sports Management
- Leadership in Sports
- Corporate Governance & Sustainability in Sports
- Brand Management in Sports
- Sports Economics
- Sports Media
- E-Commerce for Sports
- IMC in Sports
- Sports Broadcasting & Publication
- Fair Competition in Sport
- Sports Sponsorship & Merchandising
- Sports Analytics
- Sports Psychology
Skills & Projects
- Social Media Management in Sports
- Negotiation Skills in Sports
- Project Centric Learning 2
- Master Thesis
Electives are offered as either/or choices. Curriculum is indicative and may be updated by the university partner.
Career opportunities
Highest package (₹ LPA)
*Batch of 2024. Industry average source: PayScale reports.
Programme FAQs
Selection: Entrance test (JET / ACET) + personal interview + evaluation of transcripts.
What is an MBA in Sports Management?
A 2-year specialised MBA that builds business skills for the sports industry, covering event coordination, player contracts, sponsorship, marketing and fan engagement.
Can I do an MBA in Sports Management after engineering?
Yes. Graduates from any stream with 50% or more in graduation (and passing 10th and 12th) are eligible to apply.
What is the salary after an MBA in Sports Management?
Starting salaries for freshers typically range from INR 4 to 10 LPA, with steep growth after the first role.
What career options are open after graduation?
Sports marketing, event management, administration, athlete representation, facility management, analytics, media and broadcasting, and consulting.

























